The Converse sneaker brand has been steadily gaining popularity in recent years, becoming a staple in any wardrobe, but its existence is by no means recent. They were created in 1908 by Marquis Mill Converse. In Massachusetts, he opened his own shoe factory, and to capture the attention of the public and stores, he decided to create a pair of sneakers for basketball players, since at that time the sport was all the rage and captured the attention of the younger generation.
Thus was born what would become one of the most emblematic models in the world of athletic footwear: the All Stars.
History of the Converse Brand
That first model, designed at the beginning of the 20th century and whose simplicity conquered the public, has remained almost identical to this day. In 1966, another classic of the brand that is still produced today was born, the Chuck Taylor All Stars, as a result of the collaboration between the footwear company and the athlete of the same name. Taylor made certain changes to the designs in exchange for the new model bearing his name.
In 1974, after two decades of Rock and Roll that marked the fashion in the country and during which Converse did not want to stay on the sidelines, the brand was revamped, and the sneakers began to be manufactured in various colors. In addition, the white circle with a blue star on the side was added, which is still found on some of the current models.
Curiosities about Converse
Over the decades, Converse went from being a sports shoe to a symbol for stars of all kinds, from skaters to musicians. Figures like Jim Morrison or Kurt Cobain were spotted on occasion wearing their Converse sneakers.
During the 50s and 60s, Converse became a symbol of rebellion. It shouldn’t be surprising since its own creator opened his shoe factory with the desire to be independent of fashion and not to do the same as other companies. It seems to have had an effect since, since their launch, more than 800 million pairs have been sold worldwide. In a century, the brand has managed to become a global reference icon.