H&M, one of the titans of the fashion industry, has decided to embark on a journey toward sustainability by introducing second-hand clothing in its iconic Regent Street store in London starting October 5th. This initiative comes at a time when sustainability and ecological responsibility are at the forefront, urging brands to adopt more environmentally friendly practices.
With an eye on future European Union regulations aimed at reducing textile waste, H&M has taken the lead in recognizing the need to transform the way the fashion industry operate
The «PRE-LOVED» collection, aimed at female customers in the Regent Street store, will be an amalgamation of pieces from different brands and designers, including H&M’s own sub-brands such as Arket, Cos, Monki, and Weekday. This London store joins the list of H&M establishments that have already embraced second-hand fashion, following the footsteps of the store in Barcelona and online platforms in Sweden and Germany.
The range of garments for the Autumn-Winter 2023 season promises to be eclectic, with metallic finish dresses, sophisticated shirts, classic coats, and avant-garde knitwear. Special mention goes to Flamingos Vintage Kilo, which will be the main supplier of these garments, offering prices ranging from £29.99 to £189.
For Flamingos Vintage Kilo, collaborating hand in hand with a brand of H&M’s caliber is not just an achievement, but a golden opportunity to reaffirm the value and relevance of vintage and sustainable fashion. It is a partnership that reinforces the idea that fashion should not only be stylish but also conscious and responsible.