The Origin of Converse

The Converse sneaker brand has not stopped gaining popularity in recent years, becoming a staple in any wardrobe, but its existence is not at all new. They were created in 1908 by Marquis Mill Converse in Massachusetts, where he opened his own shoe factory. To capture the public’s attention and that of stores, he decided to create sneakers for basketball players, since at that time the sport was all the rage and captured the attention of the younger generation. Thus was born what would become one of the most emblematic models in the world of sports footwear: the All Stars.

The History of the Converse Brand

That first model, designed at the beginning of the 20th century whose simplicity captivated the public, has remained almost identical to this day. In 1966, another classic from the brand that is still produced today was born, the Chuck Taylor All Stars. This was the result of a collaboration between the footwear company and the athlete of the same name. Taylor made certain changes to the design in exchange for the new model bearing his name.

In 1974, after two decades of Rock and Roll that marked fashion in the country and which Converse did not want to be left out of, the brand was refreshed and began manufacturing sneakers in various colors. In addition, the white circle with a blue star on the side was added, which is still found on some of the current models.

Curiosities

Over the decades, Converse has gone from being athletic footwear to a symbol for stars of all kinds, from skaters to musicians. Figures like Jim Morrison or Kurt Cobain were spotted on occasion wearing their Converse sneakers.

During the 50s and 60s, Converse became a symbol of rebellion. It should not surprise us since its own creator opened his shoe factory with the desire to be independent from fashion and not to do the same as other companies. It seems that it had an effect since, since their launch, more than 800 million pairs have been sold worldwide. In a century, the brand has managed to become a global reference icon.

(Visited 6 times, 1 visits today)
Close